Alicia Keys is helping Reebok make a comeback and it seems to be working. Alicia Keys debuted her new Reebok shoe collection in LA’s Nordstorm store where her collection supposedly sold out in about 30 minutes. The singer and her husband Swizz Beatz were spotted promoting the new line of sneakers, they were all smiles.
Swizz Beats is not longer just a producer, he is now the creative director of Reebok and he also recently released his own sneaker. Approximately two years later he gave his wife her own sneaker, making promoting Reebok sneakers a family business.
After the success of selling out their stock in about 30 minutes, Swizz shared the milestone with his fans on Twitter saying: “SOLD OUT TODAY IN 30mins Nordstrom’s LA congrats @aliciakeys #reebokclassics”